Apple and Google convert your USD price to local currencies using exchange rates alone. PricingKit uses Purchasing Power Parity to set prices people can actually afford — across both the App Store and Google Play.
Connect your App Store or Google Play account
Upload your API credentials — they never leave your browser.
Review PPP-adjusted prices
See fair prices for every country, side-by-side.
Push to App Store Connect or Google Play Console
Update all regions in one click, on either platform.
| Country | Store Default | PricingKit |
|---|---|---|
🇺🇸United StatesUSD | $9.99 | $9.99 |
🇮🇳IndiaINR | ₹915.98 | ₹201.52 |
🇧🇷BrazilBRL | R$52.55 | R$25.22 |
🇹🇷TurkeyTRY | ₺433.67 | ₺112.75 |
🇩🇪GermanyEUR | €8.39 | €6.97 |
🇨🇭SwitzerlandCHF | CHF7.69 | CHF9.46 |
🇬🇧United KingdomGBP | £7.29 | £6.64 |
Apple and Google convert your base price using exchange rates. But exchange rates don't reflect what people can actually afford to pay.
A $9.99 app costs ∼920 TRY in Turkey. The average Turk would need to spend 4x the relative income an American would for the same app.
Users in emerging markets skip purchases when prices are set for US wallets. Lower, fairer prices can mean higher overall revenue.
In high-income countries like Switzerland, you could charge more without losing conversions. One-size-fits-all leaves money on the table.
Manually researching and updating prices across 175+ App Store and Google Play territories is impractical. PricingKit automates the entire workflow for both platforms.
PricingKit uses PPP multipliers from the World Bank and Big Mac Index data to calculate what your app should cost in each country — based on real local purchasing power, not just currency conversion.
Set up PricingKit in minutes and start optimizing your regional pricing with PPP data.
Get Started